Fiber optic patch panel

Brand Guidelines

Logos, colors, type and usage rules for the Fiber Clarity name.

Introduction

Using the Fiber Clarity Brand

Fiber Clarity LLC is a California licensed C-7 contractor building fiber optic and network infrastructure for government, defense, telecom and commercial projects. These guidelines keep every use of our name precise and consistent.

Everything here is free to download. Use the files as they are; please do not redraw, recolor or retype the logo.

Who Is This For?

Partners and Primes

Agencies, prime contractors and teammates adding Fiber Clarity to proposals, capability decks and sponsor walls.

Press and Vendors

Event organizers, media, printers and sign shops producing materials with our name on them.

Primary Logo

Our Logo

A ring of fiber with four nodes, each sending signal inward: connection at every point. Use the color logo on white and the reversed logo on navy.

Fiber Clarity logo in color on white
Fiber Clarity logo reversed on navy
Logo Versions

Choose the Right Version

Horizontal for wide spaces, stacked for square ones, and one-color versions for single-ink printing.

Fiber Clarity horizontal color logo
Horizontal, Color
Fiber Clarity horizontal color reversed logo
Horizontal, Color Reversed
Fiber Clarity stacked color logo
Stacked, Color
Fiber Clarity one color navy logo
One Color, Navy
Fiber Clarity one color black logo
One Color, Black
Fiber Clarity one color white logo
One Color, White
Icon

The Fiber Clarity Icon

Use the icon on its own once the name already appears, and for avatars, app tiles and favicons.

Fiber Clarity icon in color
Color
Fiber Clarity icon reversed
Color Reversed
Fiber Clarity app and social avatar
App and Social Avatar
Proper Usage

Using the Logo Well

01
Give It Room

Keep clear space equal to one node diameter on every side. Nothing else enters that space.

02
Respect Minimum Size

Horizontal logo at least 140px or 35mm wide. The icon alone at least 24px or 6mm.

03
Match the Ground

Color on white or light gray, reversed on navy or dark photos, one-color for single-ink print.

Business cards
Business cards
Jobsite fence banner
Jobsite fence banner
Social post
Social post
Capability statement
Capability statement
Restrictions

Logo Misuse

Fiber Clarity logo misuse example
Don't stretch or squash the logo.
Fiber Clarity logo misuse example
Don't change its colors.
Fiber Clarity logo misuse example
Don't rotate it or add effects.
Fiber Clarity logo misuse example
Don't place it on low-contrast colors.
Color

Color Palette

Shades of blue only. Lead with Fiber Navy and white, and use Signal Cyan sparingly. Click a color to copy its HEX value.

Typography

Plus Jakarta Sans

One typeface for everything, exactly as on fiberclarity.com. Headlines ExtraBold or Bold, body Regular, labels Medium or SemiBold.

Aa
Plus Jakarta Sans
ExtraLight 200 to ExtraBold 800. Free from Google Fonts.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Display 60 / ExtraBold
The Future Is Fiber
H2 36 / Bold
Specialized Infrastructure Expertise
H3 24 / Bold
OSP Fiber Construction
Body 16 / Regular
Proven expertise executing complex infrastructure projects safely, efficiently, and to exact specifications.
Eyebrow 12 / Bold
GOVERNMENT CONTRACTING
Writing

Writing Our Name

Correct
  • Fiber Clarity
  • Fiber Clarity LLC (legal and contract documents)
  • The Future Is Fiber (tagline, uppercase)
Incorrect
  • FiberClarity
  • Fiber clarity
  • Fibre Clarity
  • FC (in public-facing copy)

Need a File You Don't See Here?

Email Info@fiberclarity.com and we will send the right format.